CIAMAR 2023
50+ WELLNESS & SENIOR LIVING
The 7th edition of the AMAR International Convention (CIAMAR) took place on March 23, 2023, in Monterrey, Nuevo León, organized by the Mexican Association for Retirement Assistance (AMAR).
After a few years without being held, this year the annual convention returned with great momentum, bringing together the leaders of the Retirement Assistance Industry. It facilitated the creation of connections among investors, real estate developers, construction companies, landowners, and product and service providers for the 50+ sector.
The convention featured a diverse range of panels covering various sectors of the industry, such as wellness tourism, real estate developments for the 50+ generation, Mexico as a retirement destination, investment opportunities in wellness, health, and longevity, drivers of retirement tourism in Mexico, among others.
For this edition, CIAMAR also brought together for the first time the pioneers of the industry in Mexico: Mercedes Keer, President of Belmont Village Senior Living; Lic. Andrés Portillo, CEO of LeGrand Senior Living; Lic. Antonio González Quiros, Director of Operations at Ballesol México; and Arq. Juan Pablo Suberbie, Founder and Director of Quintalegre. They shared their experiences in the panels "The Best Way to Predict the Future is to Create It" and "Just Say Yes," which were primarily focused on the future of the Retirement Assistance Industry in Mexico and investment opportunities in Assisted Living and Memory Care Communities.